

The rankings for that phrase or keyword the customer typed in is the number at which the product shows up. Ranking for a Keyword: In a previous definition, we discussed that the Amazon is a listing of products shown after a customer does a search.

If Amazon has listed 11,041 books for that search result, and you are now ‘indexed' for that keyword, then there will be 11,042 books listed in total for that search result. It doesn't necessarily mean you show up on the first page of the Amazon search results, it just means Amazon acknowledges your book should be listed for that search phrase and you will therefore show up somewhere in the search results for that keyword. Indexing for a Keyword: For the purposes of book marketing, indexing for a keyword is when you convince Amazon to list your book for that keyword phrase. When I personally have a high level conversation with a publishing company or another marketer, I too call them SERPs. Google SEO'ers will shorten/abbreviate this phrase and call it the “SERPs” for Search Engine Results Page, and I've seen some book marketers use this phrase as well when talking about Amazon. If, however, you need to click to see the next set of results, then we call this the second page of search results, and so on. If your book shows up on this page immediately, then we say that it is listed on the first page of search results. You can find these seven boxes in your Kindle Direct Publishing account when you are either editing an existing book, or uploading and publishing a new book.Īmazon Search Result Page: When someone types in a phrase into Amazon's search box, Amazon then presents them with a list of products. Keyword boxes: These are the seven kindle keyword boxes where you get to choose the keywords you want your book to show up for. Terminology for this articleīefore we go further, it might be useful to first define some of the terminology I will use throughout this article: I'll explain how that worked in just a moment. Here at Kindlepreneur, we built out an experiment to find the answer to this question. In other words… Is it better to be more targeted or more broad with your keywords?

“Should I fill in all 50 characters per box, or should I only target one particular phrase regardless of whether I have filled in all 50 characters or not?” Each box allows for a maximum of 50 characters. Each author is allowed to input their target keywords into 7 boxes.
